I Help Startups Scale Profitably with Paid Ads, CRO & Growth Strategy
I work with early-stage startups on getting more customers, improving their paid ads performance, and optimizing their funnels for better conversion rate. All for a fixed, monthly price.
Take a look at what my previous clients say about working with me
"Actionable & Pave was right down to business. Gave great insight on metrics & actions to review and assess if the campaigns are performing well."
Amber
Digital Marketing Specialist
"I met with Pave to analyse our baseline metrics against the AAARRR framework and discuss how we could improve performance for each stage of the funnel. He came well-prepared to the session and asked questions ahead of time that meant I was also better prepared. During the session he gave me lots of actionable advice and suggestions, and it was useful to bounce ideas of someone with experience."
Hollie
Marketing Lead
"Pave was exceptional... We literally dived head-first into Google ads, and ran over the entire account. Furthermore, Pave showcased some incredible action points that would improve the campaign over time, and this is something I am incredibly grateful for."
Harry
Agency owner
"Pave walked me through his methodology of analysis on an actual Google Ads campaign and offered many practical steps I could take to improve performance. He also shared many insights around keyword research, bidding, and testing, along with sharing some helpful follow-up resources. I can’t recommend Pave enough!"
Ani
Growth Marketing Specialist
"Actionable & Pave was right down to business. Gave great insight on metrics & actions to review and assess if the campaigns are performing well."
Amber
Digital Marketing Specialist
"I met with Pave to analyse our baseline metrics against the AAARRR framework and discuss how we could improve performance for each stage of the funnel. He came well-prepared to the session and asked questions ahead of time that meant I was also better prepared. During the session he gave me lots of actionable advice and suggestions, and it was useful to bounce ideas of someone with experience."
Hollie
Marketing Lead
"Pave was exceptional... We literally dived head-first into Google ads, and ran over the entire account. Furthermore, Pave showcased some incredible action points that would improve the campaign over time, and this is something I am incredibly grateful for."
Harry
Agency owner
"Pave walked me through his methodology of analysis on an actual Google Ads campaign and offered many practical steps I could take to improve performance. He also shared many insights around keyword research, bidding, and testing, along with sharing some helpful follow-up resources. I can’t recommend Pave enough!"
Ani
Growth Marketing Specialist
"Actionable & Pave was right down to business. Gave great insight on metrics & actions to review and assess if the campaigns are performing well."
Amber
Digital Marketing Specialist
"I met with Pave to analyse our baseline metrics against the AAARRR framework and discuss how we could improve performance for each stage of the funnel. He came well-prepared to the session and asked questions ahead of time that meant I was also better prepared. During the session he gave me lots of actionable advice and suggestions, and it was useful to bounce ideas of someone with experience."
Hollie
Marketing Lead
"Pave was exceptional... We literally dived head-first into Google ads, and ran over the entire account. Furthermore, Pave showcased some incredible action points that would improve the campaign over time, and this is something I am incredibly grateful for."
Harry
Agency owner
"Pave walked me through his methodology of analysis on an actual Google Ads campaign and offered many practical steps I could take to improve performance. He also shared many insights around keyword research, bidding, and testing, along with sharing some helpful follow-up resources. I can’t recommend Pave enough!"
Ani
Growth Marketing Specialist
Case Studies & Results
Before working with me, startups often struggle with wasted ad spend and low conversion rates. I help them acquire more leads, get higher ROAS, higher conversion rate and better tracking.
Hiring a senior marketing expert full-time can cost $150,000+ per year, plus benefits, bonuses, and vacation time. With me, you get access to a senior marketer on-demand for a fraction of that cost, without the overhead, time spent on hiring and onboarding, and management headaches.
Agencies often have bloated costs, junior team members doing most of the work, and limited flexibility. When you work with me, you get direct access to a senior marketer with 9+ years of experience across different industries and startups. I provide the high-level strategy and execution of an agency without the expensive retainers and inefficiencies.
I work full stack, I don't just run ads. I optimize everything from ad campaigns and budget allocation to landing pages, conversion rates, and tracking & analytics, creating a complete growth system. Unlike a traditional in-house hire, I bring cross-industry knowledge and real-world-tested ideas that help you scale faster. Additionally, I work with multiple startups across different verticals, which means I see trends, insights, and winning strategies across industries.
Conversion rate optimization (CRO) - increasing your visitor-to-lead and lead-to-sales conversion rate
Analytics & tracking setup
Growth strategy & execution
Performance reporting & insights
I specialize in helping startups from Seed to Series B that need help with marketing and growth execution. Whether you're launching a new product, scaling customer acquisition, or optimizing conversion rates, I bring tested strategies from different industries to help you grow efficiently.
I work on a monthly retainer basis. The retainer amount depends on the services we agree on. This gives you access to a senior marketer at a predictable cost, without the long-term commitment of a full-time hire.
Unlike a full-time employee who might be bogged down with internal meetings or an agency that juggles dozens of clients, I provide direct, senior-level expertise on-demand. I work with a small number of clients, so whenever you need me, I'm there. My availability is structured to ensure you get the guidance, insights, and execution you need without delays.
I focus on data-driven growth - whether that's lowering customer acquisition costs, increasing leads or conversions, or improving your ad efficiency. My strategies are based on performance metrics, and I provide regular insights to help you understand your marketing performance.
No. My services are month-to-month, allowing you the flexibility to scale up or down as needed. You get senior-level strategy without being locked into long-term contracts.
Book a call with me, and we'll discuss your goals, current marketing challenges, and how I can help. If it's a good fit, I'll outline a tailored growth strategy and start executing immediately.
How to Get Started
Here's how we can work together:
Book a Free Call
We'll review your current marketing efforts, discuss your goals, and identify the biggest opportunities for growth.
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I Audit & Create a Growth Plan
I'll analyze your current performance and develop a customized strategy with quick wins and long-term growth initiatives.
We Execute & Scale
I'll implement the strategy, continuously optimize, and scale what works to drive more customers, better ads, and higher revenue.
Book a free 30-minute strategy call. We'll discuss your current marketing, identify growth opportunities, and determine if we're a good fit to work together.
No Obligation
Just honest advice and actionable insights.
30 Minutes
Focused conversation on your specific needs.
Actionable Takeaways
You'll leave with at least one growth idea.
Meet & Learn
Discover my process and see if we're the right fit.
