Reducing Acquisition Costs for a Fast-Growing Startup

This startup was struggling with high customer acquisition costs. I worked closely with their internal team to develop a structured campaign analysis framework, a step-by-step guide to evaluating and optimizing ad performance. By implementing this framework, the team was able to systematically analyze campaign effectiveness, identify optimization levers, and ultimately reduce acquisition costs while maintaining strong performance. By the end of our collaboration, their CPAs have decreased by 32%.