About me
Hi, Iām Pave! š
Iām a problem-solver at heart, I live for solving problems and fixing things. I decided to channel that towards helping startups grow and have spent the last 9+ years working with leading tech companies and startups.
I work with early-stage startups who have a working product, happy customers, and developing PMF, and are now ready to scale their customer base and increase demand.
How I Work
Personalized Guidance
There's no one-size-fits-all here. I offer tailored advice, recommending only the best options for you specifically.
Unlimited Access
With a fixed-fee, unlimited retainer, you get ongoing support whenever you need it - for any task you need done.
High Impact
I focus on making big changes that truly move the needle. Instead of tinkering with minor adjustments, we'll target high-impact areas that drive real growth.
Complete Transparency
I believe in clear, straightforward communication. You'll always know what I'm working on and why, no marketing jargon.
Strategy
There are often trade-offs to be made in growth. I help you plan, budget, and execute a strategy that scales with your business.
Systems
I don't just complete tasks, I turn my ideas into systems that remain an asset for you, even if you stop working with me.
Data & Analytics
I'll help organize your data and dive into it to find insights, so you can make informed decisions based on the most important metrics.
Support & Trust
When we work together, I become an dedicated advocate for you and your business. We all need someone we can trust.
Work Experience
Startup Growth Consultant
Independent Growth Marketing Consultant
2024 - Present
Helping early-stage startups scale with paid advertising, conversion rate optimization, and strategy.
Senior Growth Marketing Manager, Photomath
2021 - 2024
Owned and managed large-scale global paid campaigns across Google Ads, paid social & ASA to drive subscriber growth. Directly contributed to a 400% growth in revenue by optimizing campaign performance. Increased conversion rate by 14% through landing page optimization and A/B testing.
Erste Group
Digital Marketing & Growth Manager
2019 - 2021
I led the paid marketing and digital growth for 3 internal brands, managing a seven-figure-a-year budget. Managed and optimized all paid search and paid social campaigns, resulting in a 65% lower CPA. Optimised online sales processes and landing pages to increase conversion rate
Degordian
Growth Marketing Manager
2016 - 2019
Created & managed ad campaigns across major ad platforms. Worked on email marketing sequences, improving customer lifecycle retention and reactivation rates. Built automated reporting dashboards, delivering actionable insights for clients.
Ready to Grow Your Startup?
Book a free 30-minute strategy call. We'll discuss your current marketing, identify growth opportunities, and determine if we're a good fit to work together.
No Obligation
Just honest advice and actionable insights.
30 Minutes
Focused conversation on your specific needs.
Actionable Takeaways
You'll leave with at least one growth idea.
Meet & Learn
Discover my process and see if we're the right fit.