I'm a growth marketer, mentor & educator based in Croatia. Currently working as a Senior Growth Marketing Manager at Photomath, where we help people learn math.
Besides helping internet businesses grow (and making tiny investments in them), I like to build no-code projects and explore ways to live a happier, simpler, and more productive life.
Read on to find out more about me and my career.
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For the last 6 years, I’ve been running and developing performance marketing systems to help achieve business growth and marketing results.
By focusing on paid marketing, digital analytics, strategy, and MarTech, I’ve been able to bring consistent results to clients and companies I’ve worked with.
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I started my career in marketing in a full service agency, where I stayed for 3 years. I was a part of the performance marketing team creating strategies, running ad and email campaigns, optimising and reporting on them.
After that, I moved in-house to work as a Digital Marketing & Growth Manager at Erste Bank Croatia. I was leading the strategy and execution of paid marketing channels, optimising online sales processes, and increasing conversion rates.
I currently work at a Croatian startup that is redefining how people all over the world learn math - Photomath. My role is Senior Growth Marketing Manager, and I lead the acquisition and retention strategy for our Expert marketplace. I manage a small team, develop growth strategies, optimise the user journey and continually work on improving our conversion rates.
I enjoy sharing my knowledge with others and often speak at conferences and hold guest lectures at universities and online schools.
I have also been mentoring startup founders and marketers at GrowthMentor.com and Seedstars.
If you want to know more, you can take a look at my CV or visit my Linkedin profile.
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A newsletter that goes out on Sundays, where I share things that sparked my curiosity that week. You can expect news, insights and interesting finds around the same topics you read about here.
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