Hey there!

I'm Pave Šturman

I'm a growth marketer, mentor & educator based in Croatia. Currently working as a Senior Growth Marketing Manager at Photomath, where we help people learn math.

Besides helping internet businesses grow (and making tiny investments in them), I like to build no-code projects and explore ways to live a happier, simpler, and more productive life.

Read on to find out more about me and my career.



My Expertise

For the last 6 years, I’ve been running and developing performance marketing systems to help achieve business growth and marketing results.

By focusing on paid marketing, digital analytics, strategy, and MarTech, I’ve been able to bring consistent results to clients and companies I’ve worked with.

Performance marketing
User acquisition
Growth marketing
Email marketing


My Career so far

I started my career in marketing in a full service agency, where I stayed for 3 years. I was a part of the performance marketing team creating strategies, running ad and email campaigns, optimising and reporting on them.

After that, I moved in-house to work as a Digital Marketing & Growth Manager at Erste Bank Croatia. I was leading the strategy and execution of paid marketing channels, optimising online sales processes, and increasing conversion rates.

I currently work at a Croatian startup that is redefining how people all over the world learn math - Photomath. My role is Senior Growth Marketing Manager, and I lead the acquisition and retention strategy for our Expert marketplace. I manage a small team, develop growth strategies, optimise the user journey and continually work on improving our conversion rates.

I enjoy sharing my knowledge with others and often speak at conferences and hold guest lectures at universities and online schools.

I have also been mentoring startup founders and marketers at GrowthMentor.com and Seedstars.

If you want to know more, you can take a look at my CV or visit my Linkedin profile.

Growth Marketing Manager

Degordian, 2016 - 2019

Digital Marketing & Growth Manager

Erste Bank Croatia, 2019 - 2021

Senior Growth Marketing Manager

Photomath, 2021 - present

Growth Marketing Strategist & Consultant (Freelance)

ATHOS Media, 2019 - present
Helping businesses grow by solving their digital problems.
Consulting and working with clients on:
• Growth Marketing Strategy
• User acquisition
• Social Media Marketing & Advertising
• Google Advertising - Search, YouTube, Display
• Digital analytics and tracking



The following list contains all the software & tools I have used previously and feel comfortable using right now. I use the majority of them every day, while some of them I use at least once per month.

Advertising tools


  • Facebook Ads Manager
  • Google Ads Manager
  • Linkedin Campaign Manager
  • Twitter Ads Manager

Analytics & Data


  • Google Analytics
  • Google Data Studio
  • Google Tag Manager
  • Google Optimize
  • Amplitude

Email & retention


  • Iterable
  • Convertkit
  • Mailchimp

No-code tools


  • Webflow
  • Carrd
  • Softr
  • Bubble
  • Zapier

Organization & docs


  • Notion
  • Miro
  • Confluence
  • Jira


Speaking and lectures
A list of my lectures, workshops and speaking engagements.
  • Workshop - Mirakul educational center (2021; Apr 2022)
  • Social Media Advertising - basics and best practices
    Guest Lecture - Underline project, Ekonomska klinika (Apr 2021)
  • Using data in digital advertising
    Guest Lecture - Faculty of Economics and Business, University of Zagreb (Nov 2020)
  • The Basics of Google Ads
    Guest Workshop - Faculty of Electrical Engineering and Computing, University of Zagreb (Apr 2018)
Selected features
Some features of me, or my work.


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A newsletter that goes out on Sundays, where I share things that sparked my curiosity that week. You can expect news, insights and interesting finds around the same topics you read about here.

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