Improving Signup Conversion & Monetization for an EdTech Startup
EdTech Startup
30%
Increase in conversion rate
6
Signup points of friction removed
1 month
Duration
Consulting Conversion Rate Optimization
The EdTech startup needed to optimize its signup funnel and monetization model to reach positive unit economics. I worked alongside their Product and Growth teams to redesign their signup flow, removing friction points and streamlining the user experience. Additionally, I identified other growth opportunities within the product that could drive revenue. These changes led to a 30% increase in conversion rate.