Driving Growth for an Ecommerce Startup

I took over the startup’s paid advertising efforts, setting up and managing their campaigns across Google Ads. I implemented structured testing and optimization processes to improve ad performance and reduce wasted spend. By continuously refining targeting, creatives, and bid strategies, I was able to increase sales by 40% year-over-year while decreasing their CPA by 20%. I also introduced a process for A/B testing in ads to further refine messaging and creative effectiveness, leading to improved return on ad spend.